Content is the Core of Marketing. We are a Performance-Driven Content Marketing Firm
We’ve helped over 120 companies around the world increase the profitability of their demand generation campaigns. We can likely help you do the same.
Only a handful of digital marketing companies has earned Premier Partner Status. The badge is awarded to agencies who have shown outstanding results for their clients over an extended period of time. We’re proud to be part of that revered group.
Our Working Methodology
Based on Constant Learning & Helping Clients earn Millions of Dollars.
Our first order of business is always to understand the goals of each client. We often assist in co-developing goals to ensure the focus is on end-of funnel metrics like ROAS and ROI instead of vanity metrics like registration CPA or mobile app CPI.
Once we understand the business, we take a step back to understand the industry in and out. We analyze the competitive landscape and take cues from what competitors are doing to get a complete perspective of the market.
Once we have clear goals established, we dive deep to understand the business, its unit economics, and the target audience profiles. These elements allow us to shape the foundation of a results-focused strategy.
We combine the data we’ve gathered with the experience of our elite account team to determine which channels to leverage and how to reach the target audience profitably and at scale within each channel.
Creative & Landing Page
Telling a relevant and consistent story from impression to conversion leads to better results throughout the conversion funnel. We work hand-in-hand with our clients to help them develop the right combination of creatives and landing pages for each target audience segment.
Account Build Out
With the research and strategy in place, we map and build out a scalable account structure that allows for granular optimization and continuous expansion. Our accounts are large and complex – by design. We utilize segmentation wherever possible to take advantage of performance differences across audience segments.
Software Driven Optimisation
Optimizing bids, creatives, and budgets are key to achieving results in paid acquisition. We have developed a number of proprietary software tools that allow us to employ automated optimization and maximize results. We heavily leverage technology and automation where it makes sense. Our optimization software has earned us the Facebook Marketing Partner badge.
We provide clear and transparent reporting via our proprietary Propel reporting dashboard. We also spend a large amount of time creating and analyzing reports internally, and we love to share as much data as our clients would like. We are more than happy to accommodate any custom reporting requests.
Ongoing Support & Communication
We position ourselves as an extension of our clients’ marketing teams. This allows us to get further involved with each client and lend our expertise wherever needed – even if it’s beyond the scope of our core service offering. Our account team is in frequent communication and holds regular calls with each client to review results and discuss strategy.