SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter.
Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from the SEO work being implemented on their behalf.
SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer?
Why is SEO growing in importance the way it is?
These 15 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.
1. Organic Search is Most Often the Primary Source of Website Traffic
Organic search is a massive part of most businesses’ website performance and a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.