Paid Marketing through Content Amplification

Content Marketing & Amplification Strategy

We create a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

120+
happy clients
30+
YEARS OF EXPERIENCE
Content Driven Paid Marketing

No two businesses are identical, so no two paid marketing campaigns should be either. Each campaign we build leverages the optimal product mix based on your business model and goals.

Research & Evaluate

A solid Paid Marketing foundation can only be attained with a deep understanding of your business and competitive set. If you have past performance data, we will scrutinize it for insights to guide our initial approach.

Implement & Gather

Our initial campaigns will be designed to increase the efficiency of current efforts, and more importantly, explore new areas of profitable growth in a conservative manner. The goal here is to generate actionable data with minimal investment.

Optimize & Refine

As a clear picture of what works begins to emerge, we will scale strategies that show promise, and refine those that underperform. Ongoing optimization is the most critical Google Ads activity and begins almost immediately.
ROI Driven Paid Marketing
We help Enterprises & Startups reach their revenue goals through Content Marketing & Amplification while maximizing ROI.

Google Search

Build relevance between Search Term > Keyword > Ad Copy > Landing Page for higher quality scores. Build Keyword level Ad groups. Broad match modifier & Exact campaigns for better ROI. A/B testing of Landing Pages for better conversions.

Social Ads

Article & Video based sponsored ads to reach the right audience for signing them up for webinars & demo. Account-based marketing for engaging the existing leads and nurture them for higher lead scores.