Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Pay-per-click (PPC) marketing is a complex digital marketing channel. It presents a significant opportunity for digital marketers to grow their business online. Google Search Networks Ads (AdWords / PPC Advertising) can be a wonderful tool to attract new customers to your web-page.
In this class, you will learn how to decide on a paid marketing strategy that will get you the best return on your investment. You will also learn how can you pick a channel which will help you get more customers, increase your revenue and brand awareness. Win Business with Google Search Network (PPC Advertising) & Learn the type of Online Marketing for faster results than SEO.
- Learn the basics of Google Ads including navigating the New Google Ad Console
- A practical and structured approach to create Search Campaigns
- Create your own profitable, attention-grabbing Ads to maximize clicks
- Instantly create thousands of relevant Keyword Groups to attract buyers to your website and obtain an advantage over your competitors.